“WHEN ARTISAN MEETS ART ENTHUSIAST, ASPIRATIONS TAKE FLIGHT”

Ever chanced upon a mighty force to reckon with? Welcome to Udaan, where indigenous women are trained to develop unique crafting skills to design products that are eco-friendly and income generating. Launched in 2005, this initiative is currently making news as its ingenious bunch of inspirational environmentalists painstakingly, yet modestly, treat profuse amounts waste paper scrap to create startling paper jewellery.

Cashing in on the much-known fact that India is the second-largest newspaper market in India, Udaan’s team of gung-ho artists design and create beautiful and artistic jewellery thereby bringing smiles to the lives of these under-privileged women, making them self-reliant and enabling them to live a life of dignity.

Each ornament is individually created and styled to make it unique, bold and beautiful. This eco-friendly, recyclable and water-resistant jewellery is trendy and smart; and has become a rage among fashionistas and youngsters alike.

Led by Nikita Shah, an avid and successful arts enthusiast, craft teacher and businesswoman, this ground-breaking project is gearing up to expand and set up an industrial manufacturing unit that will empower a larger number of under-privileged women from the neighboring villages.