Under brand Udaan, Sa-Ni-Sa manufactures elegant handicrafts and artifacts. Udaan is the result of Sa-Ni-Sa’s Employment Generation Program, especially for tribal women.
Udaan means “flight” in the Hindi language. In the true sense of the word, Udaan is an endeavor to develop the untapped craft skills of women and provide them with a means of earning their livelihood, thus giving them the wings and freedom to achieve their dreams.
Tribal women are usually poorer than rural village women, but their art and craft skills are known across the globe for their unique beauty and charm. Fully aware of this fact, Sa-Ni-Sa has focused on training them in handicrafts rather than food products.
The journey of Udaan has been a challenging one, since these women are most unwilling to think about their future. We commenced our employment generation program with training them in making Diyas. Every single aspect of the project, like arranging for raw material, infrastructure, training, manufacturing, logistics and marketing of the products has been a learning experience for us. The quick grasp, skill and talent of these tribal women encouraged us to expand the product range extensively and set up the first – ever Vocational Training Centre in Sudhagad, Maharashtra.
Today, Udaan boasts of a wide range of hand-made products such as paper bags, gift pouches, torans, pooja and wedding garlands, door strings, envelopes, jute bags, shoulder bags, mobile pouches, table mats, tea coasters, cushion covers, yoga and meditation mats, jewellery, keychains, candles, decorative lanterns, room fresheners, etc.
It gives us immense satisfaction that Udaan products are retailed at leading stores in India including The Bombay Store and Sapna Book House, one of the largest book houses in Asia. These products have also been received well by the corporate sector, under Corporate Social Responsibility (CSR) initiatives, where regular exhibitions are held round the year. Key clients we have partnered with include Tata Interactive Systems, Tata Consultancy Services (TCS), Patni Computer Systems Ltd., Accenture, WNS Global Services Pvt. Ltd., Wipro India Ltd., ATOS Origin, NIIT, Reliance Mutual Fund, Merck Ltd., IDBI Gilts Ltd., JSW, The Leela, etc.
Udaan’s initial success has been augmented by a recent tie-up with ace fashion designer Kavita Modi. In collaboration with her design house, designer clothing and accessories is the latest addition to our line of products. Kurtis, Tunics, Purses and Handbags are designed by her and specially embellished by these tribal and under-privileged women. The new range has been widely accepted by leading boutiques and fashion stores in Mumbai.
Theme-based designer paper bags, envelopes, gift tags, gift boxes and trousseau décor are also in the pipeline.
Udaan products are available, on request, at our flagship store in Mulund, Mumbai.