The Puro range of handcrafted bath and body care products has been launched by two creatively inclined individuals whose common interest pursuit to economically empower women, and make available products which are naturally made, without the use of any harmful chemicals and extremely effective, brought them together to start their endeavor. These products are made from 100% vegetarian ingredients and are cruelty free as they do not include animal by-products nor are they tested on animals.
Their previous work experience with leading corporations has ensured that they are extremely methodical, logical and professional in their approach.
Niyati has completed her MBA in finance in 2006 and worked as an equity research analyst with Morgan Stanley for over 4.5 years. During this stint she has had the opportunity to work in Wall Street, New York and Canary Wharf, London.
Priyal has completed her Dual Degree in Engineering & Arts from the University of Pennsylvania, USA and has worked with Deloitte Consulting in USA and India as a business consultant for over four years.
Creative by nature they have ensured that their products appeal to peoples various senses like sight, smell and touch. Their diverse backgrounds ensure different and creative ideation. They have partnered with leading cosmetic industry experts to ensure that their products are of the highest quality. They use the richest quality ingredients to ensure that Puro sets the benchmark in body care products.
In an industry where most of the players use harmful chemicals such as Parabens, synthetic surfactants and Silicones, Puro differentiates itself by using Paraben-free preservatives that are used in baby care formulations and are thus very gentle on the skin. A number of researchers and skin care experts have discovered that this preservative can be toxic. It can increase the tendency of developing estrogen-dependent diseases like breast tumors, decrease the sperm cell count among males, promote skin allergic reactions like contact dermatitis and rosacea, spur the development of skin cancer and cause problems to foetal development for pregnant women.
All Puro products are synthetic surfactant (SLS) free. Sodium Lauryl/Laureth Sulphate is an ingredient employed in most Soaps, Body Washes and Shampoos for 3 reasons – it’s cheap, it makes the mixture foam well and thickens it appreciably. SLS has several side effects – improper eye development in children, cataract, nitrate absorption (nitrates are known carcinogenic agents), penetration into systemic tissues (brain, heart, liver), skin irritation and skin dryness.
Puro products also do not contain any Silicones as they are occlusive – that is they coat the skin, trapping anything beneath it, and do not allow the skin to breathe. Some synthetic emollients are known tumour promoters and accumulate in the liver and lymph nodes. They are alsonon-biodegradable, causing negative environmental effects.
We have also been featured in leading publications such as Marie Claire, Savvy, Midday, Business Outlook, DNA Money, Janmbhoomi for our product quality, uniqueness and cause.
To realize their dream of women empowerment, they have associated themselves with Shramik Naari Sangh – a socio economic development initiative by a spiritual organization – Shrimad Rajchandra Aatma Tatva Research Centre.