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STORY OF THE BRAND

Derived from the Spanish word for ‘Pure’, Puro Body & Soul was born from the inspiration to create harmful chemical & mineral oil-free products and generate awareness around clean beauty. We have travelled the world to gather natural ingredients from sustainable resources for making superior formulations. Our products carry the magic of ancient beauty secrets blended with modern science, to enhance the natural beauty that’s already YOU!

The Puro range of handcrafted bath and body care products are made from 100% vegetarian ingredients and are cruelty free as they do not include animal by-products nor are they tested on animals.The products appeal to peoples various senses like sight, smell and touch.

We have partnered with leading cosmetic industry experts to ensure that our products are of the highest quality. We use the richest quality ingredients to ensure that Puro sets the benchmark in body care products.

Many brands today use only a small percentage, sometimes even as low as 0.1% of plant based ingredients or use a large number of natural ingredients but each in a very small percentage alongside key harmful chemicals just to market to give the appearance that the products are non-toxic, natural, ayurvedic or clean.

At Puro Body & Soul we have carefully and ethically married science and nature to give you unique products that are more than 90% natural and set the benchmark in quality. We use synthetic ingredients only where research has proven the natural alternative to be harmful, animal derived or unstable. Moreover, we ensure that the synthetic components are non-toxic, gentle and help deliver the correct result.We believe that what we will not put on our skin we will not put on yours!

Our products also do not contain any Silicones, mineral oils, petroleum products as they are occlusive. They coat the skin, trapping anything beneath it, and do not allow the skin to breathe. Some synthetic emollients are known tumour promoters and accumulate in the liver and lymph nodes. They are also non-biodegradable, causing negative environmental effects.

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